The Purple People (Italian: Il Popolo Viola) are an Italian mass protest movement who are calling for the resignation of Prime Minister Silvio Berlusconi. The movement is dissaffected with mainstream Italian politics, and identify themselves at demonstrations and rallies by wearing items of the colour purple, chosen because it is not associated with any major Italian political party. The group originated in October 2009 when a group of bloggers organised demonstrations using word of mouth, twitter and Facebook, culminating in No Berlusconi day on 5 December 2009. Since then, thousands of people have attended several subsequent rallies.